How do you know if it’s time to re-design your website?
1. It’s Been a While….
If you haven’t done any upgrades to your website for two years or more I would argue that it may be time to refresh the design. Why? Because chances are high that it wasn’t built to accommodate social media and mobile views, two big changes in online marketing.
You may be using an old design style that makes your company look dated. And these days you cannot afford to ignore mobile views and their potential to help (or hurt) your lead generation efforts.
2. You’re Not Getting Enough Engagement
If you’re not regularly getting contact forms from your website, or phone calls, your website design might be part of the problem. Ask yourself this: if you were a new website visitor, how would you feel about the website? Does it look current and get your message across immediately? If not, it may be time for a website redesign or refresh. This is tough to do on your own, because it’s hard to have perspective on your own website. If you’re not sure how your site is coming across to visitors, request a free website review. We’ll let you know if it’s time for a refresh, or whether you can work with what you’ve already invested in.
3. You Can’t Make Updates (or find the person who can!)
If you’ve lost track of who designed the site originally, or how to even contact them for updates, it’s likely you may want to start fresh with a new website design. Why? Because these days you will benefit a lot from creating a new WordPress website with a content management system (CMS), for starters. With a CMS in place, you will have more control of the ability to make website content changes on your own, or with a little bit of help. No longer do you have to only deal with a far-off programmer who doesn’t really understand what you need to do with your site to market your business more successfully. And with the flexibility of WordPress themes (designs), changing the look of your site down the road will be easier, quicker, and less costly.