Creative, Practical Internet Marketing Solutions

We bring a strong sense of curiosity to our work, and creative ideas are always naturally flowing. Helping companies connect people to great services and  products is what makes us tick. While we’re known for creativity, that doesn’t mean we’re impractical. Far from it. We offer strategic thinking, lots and lots of ideas, and only the most practical solutions to build your business.

Background

Leslie Egnuss Silverman has been providing marketing communications services to clients for over two decades. Starting out as a copywriter, she has a knack for being able to put herself in a reader’s frame of mind when viewing corporate communications. Over time she began to realize that she loved to do something (writing) that many others considered a difficult chore – which is kind of how she feels about math! Leslie’s father wisely counseled that if you do what you love, work feels like play. Now, she loves to work with the written word; or is it playing?

Published Work

Leslie’s writing has been published in Energy Risk Magazine, CT Business Magazine (topics: Succession Planning, Stem Cell Research, Emergency Health Care Delivery, and Executive Education and Compensation), Practical Horseman magazine (circ. over 15,000), and MORE Magazine (circ. 1.3 million).

In-House Corporate Experience

Leslie has provided both national and international marketing communications services, and served as Marketing Manager for Arthur Andersen’s Derivatives and Treasury Risk Management consulting group (clients in energy, manufacturing, and financial services industries).

Prior to joining Arthur Andersen, Leslie directed North American marketing initiatives for a UK-based financial consultancy specializing in credit risk assessment for commodities trading and international shipping firms. Leslie was instrumental in increasing the firm’s volume of sales and product mix to existing customers, in some cases by more than 50%. She helped the firm expand consulting business significantly in the international oil trading industry by conceiving of and launching a unique seminar program on credit risk in derivatives trading.

Now Leslie brings mid-sized and smaller companies her marketing experience, with a focus on digital marketing venues, search engine-friendly copywriting, and user-friendly website design.